BRAND IDENTITY + NAMING

8th Notch Café

  • Branding for the revamped café at Omni Severin Hotel in Indianapolis. Low-key it may be, but Indianapolis also represents all that made and makes this country great: Vision. Ambition. Savvy. Strength. These attributes and a sense of common purpose, spurred by a competitive spirit, is how the world’s first “union” station came to be. The city had already risen quickly during the 19th century, until the vast number of train routes heading to and through in this pivotal city helped it become known as the crossroads of America. Demand drove innovation, and Indianapolis Union Station revolutionized how trains and people connected around the world. 8th Notch is a railway reference - Notch 8 is highest speed on a locomotive

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Bar Cardinale at Omni Severin

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Gingham