Our Studio
With a combined 50+ years of experience, our team has the background and knowhow to take on challenging marketing strategy projects and implement beautiful design. We have brand development expertise in all of the following areas: branding & identity design, advertising, information design, magazine & publication design, book design, collateral design, set design, in-store merchandising displays & graphics, billboards & displays, indoor & outdoor signage, and web & digital design.
We focus our entire team on each project, start to finish. We believe in consistent and direct communication to navigate successfully through the design process.
TALLEY-O DESIGN
A foundation rooted in friendship.
After leaving the VIA Agency with our combined design and management experience, co-founders Liza Kelley Sperry and Rachel Taylor formed Talley-O Design. They wanted to operate on a smaller scale providing each of our clients the dedicated attention their projects deserved. Talley-O has grown the team to include accomplished strategists, writers and designers.
Where does “Talley-O” come from? Taylor + Kelley = Talley with a side of “O”. Where does the fox come from? Tally-ho is an Old English term used by huntsman to tell others game has been sighted. It was first used in fox-hunting during the 19th century.
Meet the Team
-
Liza Kelley Sperry
FOUNDER + DESIGN DIRECTOR
Liza graduated magna cum laude from Maine College of Art & Design with a BFA in Graphic Design. Here, she earned the highest ranking scholarship at MECA&D. The VIA Agency is where she began her design career, art directing and designing ad campaigns for Welch’s, Maidenform, Seagram’s Escapes, Backyard Farms, Lojack, DuPont and Dundee Beer. Here, she received a merit and silver award for art directing a VIA self promotion campaign hung on 40 ft high billboards in the SoHo district of NYC. After leaving VIA, Liza specialized in designing for environmentally focused communications including clients, Green Builder, Portland Trails, Greater Portland Landmarks and Green & Healthy Maine. Liza’s latest passion projects include creating art for Phoenix Way Art—a décor and art-focused design business and yoga. Her art can be seen on Maine Cabin Masters, in Downeast Magazine, and in various boutique shops throughout Maine. Oh and pick up a pint of Gifford’s ice cream, her illustrations are the new package design.
-
Rachel Cochrane Taylor
FOUNDER + STUDIO DIRECTOR
Rachel is a multi-tasker supreme who runs the client management side of Talley-O, but supports the design side as well: Her degree is a BFA in printmaking from Bates College. A Maine native, she lived in Seattle for four years where she worked as a visual merchandiser for Macy’s. She continued that pursuit after transferring to Macy’s in Boston. Her transition to the account side began when she moved back to Maine and started working at The VIA Agency as an account executive. While there she managed accounts for Klondike, Seagram’s Escapes, DuPont, Unum and Colonial Life. Rachel also freelances at O’Brien design as a production designer and design assistant. In her non-ample spare time, Rachel is rearing a passel of young Mainers with her husband, Andrew, another hardworking entrepreneur.
-
Kathleen Parr
CREATIVE DIRECTOR
Kathleen has been writing copy since before the dawn of the Internet, so she draws on a deep well of experience across marketing categories and disciplines. A veteran of New York ad agencies and The VIA Agency, her ability to craft engaging communications has helped Talley-O clients tell their stories cohesively and compellingly. Her favorite past projects include deep dives into branding and new product development for Neutrogena and Nivea, sales collateral and press kits for Clairol and Revlon, and TV, radio and digital for Samsung, Popsicle, People’s United Bank and Golden Corral, to name a few clients. Kathleen and her husband, George, moved to Maine 30 years ago to raise a family. Their two adult sons are “natives,” born at Maine Med, but the parents were advised early on by a Down Easter that “a cat can have her kittens in the oven, but it don’t make ‘em biscuits.” Nevertheless, they’re all here to stay. She is from New Jersey.
OUR SERVICES
-
We offer logo packages based on your need. Includes conception of design, finalizing, a complimentary submark and delivery + transfer of ownership of all final files.
-
We offer full brand identity packages with naming including strategy, research and development. Package includes logo design, brand book, signage, collateral and web design.
-
We design a variety of monthly, seasonal and bi-annual publications. Including local and national magazines, annual reports, campaign reports and marketing bookelts.
-
Rachel has her degree in fine arts and printmaking. Liza creates custom illustrations for various Maine locations. Their combined talents offer a wide range of illustration styles to bring your vision to paper.
-
We are skilled in a variety of web platforms. This, combined with our design expertise will bring your brand look and story to life in the web world. We also create digital email newsletters, campaigns and online banner ads.