Talley-O Design
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The Studio —

A women-owned branding and graphic design studio in Maine. We offer fresh, forward thinking design without the trappings of a larger agency. Talley-O dedicates the team to 100% of the project at hand. Small but mighty & motivated, we provide flexibility and direct service.

Client List —

ACLU of Maine
ACLU of Vermont
Allagash
Appalachian Mountain Club
Artné Spa
Badlands Hotel Capital
Chase Small Craft
Cuddledown
Ealain Studio
Egg Strategy
Flavor & The Menu
Foxcroft Academy
Gifford’s Ice Cream
Hardshore Distilling
Hüga Heat
Katahdin Group
Lerner Foundation
Little Spruce Baking Co.
Mabel’s Lobster Claw
Maine AEYC
Maine Brewers Guild
Maine Island Trail Association
Natural Resources Council of Maine
Northern Maine Community College
Portland Stage
Spark Cycling Studio
Sperry General Store
UNUM
Waypoint Brokers Collective
Westin Portland Harborview Hotel
Whole Child Maine
Whitney Publishing
XO Burger & Wings

Where does “Talley-O” come from? Taylor + Kelley = Talley with a side of “O”. Where does the fox come from? Tally-ho is an Old English term used by huntsman to tell others game has been sighted. It was first used in fox-hunting during the 19th century.

After leaving the VIA Agency with our combined design and management experience, co-founders Liza Kelley Sperry and Rachel Taylor formed Talley-O Design. They wanted to operate on a smaller scale providing each of our clients the dedicated attention their projects deserved. Talley-O has grown the team to include accomplished strategists, writers and designers.

With a combined 50+ years of experience, our team has the background and knowhow to take on challenging marketing strategy projects and implement beautiful design. We have brand development expertise in all of the following areas: branding & identity design, advertising, information design, magazine & publication design, book design, collateral design, set design, in-store merchandising displays & graphics, billboards & displays, indoor & outdoor signage, and web & digital design.

We focus our entire team on each project, start to finish. We believe in consistent and direct communication to navigate successfully through the design process.

Awards —

2010 Hatch Awards
Merit Winner, Silver Winner
Category – Self Promotion Outdoor, Campaign for The VIA Agency
VIEW THE WORK

2015 Adobe Award
Website of the Day
Adobe Featured Our Web Design as their Top Site of the Day

Publications —

Flavor & The Menu
Maine REALTOR® Magazine
NH REALTOR® Magazine
Rhode Island REALTOR® Magazine
Oxford Hills Magazine 

 
“The work needs to get out of your head and on the table. And it needs to be done from the heart.”
— Paula Scher
 
Liza Kelley Sperry Founder / Design DirectorLiza graduated with honors from Maine College of Art & Design with a BFA in Graphic Design. She earned the highest ranking scholarship at MECA&D with her winning Gearys Summer Ale package design. She started her design career at the VIA Agency, art directing and designing ad campaigns for Welch’s, Maidenform, Seagram’s Escapes, Backyard Farms, Lojack, DuPont and Dundee Beer. Here, she received a merit and silver award for art directing a VIA self promotion campaign hung on 40 ft high billboards in the SoHo district of NYC. After leaving VIA, Liza specialized in designing for environmentally focused communications including clients, Green Builder, Portland Trails, Greater Portland Landmarks and Green & Healthy Maine. Liza’s latest passion projects include renovating her turn-of-the-century camp with her husband, Patrick and daughter’s Sylvia and Lydia in her hometown of Monson, Maine. And supplying goods for Sperry General Store—a home décor and gift-focused design business. Her art can be seen on Maine Cabin Masters, in Downeast Magazine, and in various boutique shops throughout Maine. Oh and pick up a pint of Gifford’s ice cream, that’s her illustrations on the new package design.

Liza Kelley Sperry
Founder / Design Director

Liza graduated magna cum laude from Maine College of Art & Design with a BFA in Graphic Design. Here, she earned the highest ranking scholarship at MECA&D. The VIA Agency is where she began her design career, art directing and designing ad campaigns for Welch’s, Maidenform, Seagram’s Escapes, Backyard Farms, Lojack, DuPont and Dundee Beer. Here, she received a merit and silver award for art directing a VIA self promotion campaign hung on 40 ft high billboards in the SoHo district of NYC. After leaving VIA, Liza specialized in designing for environmentally focused communications including clients, Green Builder, Portland Trails, Greater Portland Landmarks and Green & Healthy Maine. Liza’s latest passion project includes supplying goods for Sperry General Store—a home décor and gift-focused design business. Her art can be seen on Maine Cabin Masters, in Downeast Magazine, and in various boutique shops throughout Maine. Oh and pick up a pint of Gifford’s ice cream, her illustrations are the new package design.

 
Rachel Cochrane Taylor Founder / Account DirectorRachel is a multi-tasker supreme who runs the client management side of Talley-O, but supports the design side as well: Her degree is a BFA in printmaking from Bates College. A Maine native, she lived in Seattle for four years where she worked as a visual merchandiser for Macy’s. She continued that pursuit after transferring to Macy’s in Boston. Her transition to the account side began when she moved back to Maine and started working at The VIA Agency as an account executive. While there she managed accounts for Klondike, Seagram’s Escapes, DuPont, Unum and Colonial Life. Rachel also freelances at O’Brien design as a production designer and design assistant. In her non-ample spare time, Rachel is rearing a passel of young Mainers with her husband, Andrew, another hardworking entrepreneur.

Rachel Cochrane Taylor
Founder / Studio Director

Rachel is a multi-tasker supreme who runs the client management side of Talley-O, but supports the design side as well: Her degree is a BFA in printmaking from Bates College. A Maine native, she lived in Seattle for four years where she worked as a visual merchandiser for Macy’s. She continued that pursuit after transferring to Macy’s in Boston. Her transition to the account side began when she moved back to Maine and started working at The VIA Agency as an account executive. While there she managed accounts for Klondike, Seagram’s Escapes, DuPont, Unum and Colonial Life. Rachel also freelances at O’Brien design as a production designer and design assistant. In her non-ample spare time, Rachel is rearing a passel of young Mainers with her husband, Andrew, another hardworking entrepreneur.