Branding for hüga includes naming, logo design, product design, collateral, merchandise, print ad, digital and website design. Hüga strives to bring people together outdoors to enjoy nature, friends and family throughout the year by warming our cores from the bottom up. Named after the Danish concept of hygge, which is pronounced hüga (hyoo-ga) and stands for “a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.” They can now be found in 15 states including the Giants owner’s suite at MetLife Stadium.